Regardless of your company size, online marketing is competitive, and you need to ensure you’re maximizing your marketing ROI to help your business grow and prosper. Our web design and development company has been auditing websites since 2006, and we’re able to bring you the nine biggest mistakes you should avoid to ensure your website maximizes its presence, traffic, engagements and conversions.
Mistake #1: Not optimizing your pages for search.
Optimizing your website with the right keywords, securing quality inbound links, and employing other SEO details is one of the best ways to attract qualified prospects who are actively looking for your products and services. It’s cost-effective and you can target any market, locally or around the globe.
Mistake #2: Slow site speed.
The time it takes your pages to load impacts your customer experience and SEO. The faster, the better, for Google and your visitors! Common culprits that slow down a website include everything from basic website errors to large image files.
Mistake #3: Security issues.
Secure Sockets Layer (SSL) certificates ensure your website visitors’ sensitive data will be transferred over a secure network, which is important to search engines, browsers and, of course, your visitors! This security is critical for peace of mind, credibility and trust.
Mistake #4: No or weak ‘call to action’.
A ‘call to action’ or CTA is a prompt on a website that tells the user to take some specified action, similar to the old-fashioned saying: “Ask for the sale!” It can be for a visitor to call, email, request a quote, subscribe, download a report, or some other desired action. Including a clear and prominent CTA helps increase conversions.
Mistake #5: Missing your ‘unique value proposition’.
A ‘unique value proposition’ or UVP states the benefit of your offer, how you solve your customer’s needs and what sets you apart from the competition. Up front, your website needs to clearly convey what’s unique about your offer, how you can help them, and why you’re their best choice.
Mistake #6: Poor web copy.
It doesn’t matter how good your website looks if your web copy is flawed. Studies reveal most people scan content, so your web copy should be clear, concise and objective. Poor web copy hurts online performance. Good web copy engages visitors and helps turn them into customers.
Mistake #7: Bad design.
Your website often gives potential buyers the first impression of your business, so it’s essential to make it look good, work well, and reflect the quality of your product or service. To help achieve a positive perception and experience, it’s important to be consistent with colors, images, layout, and navigation.
Mistake #8: No social proof.
People need to feel comfortable buying from your website. Testimonials, reviews, star ratings, guarantees and customer care promises are all ways to reassure people you are a genuine, sincere business and a safe place to shop.
Mistake #9: Mobile responsiveness.
More and more, people are using their smartphones to research products and services, and make purchases. That’s why your website needs to employ mobile-friendly web design, ensuring all content and pages are flexible across all screen resolutions and devices.
Stop Wasting Opportunities!
Our website design and development services can help you overcome these mistakes, and other website and marketing challenges. To discuss how we can improve your online presence and sales, just contact us!