What is information architecture?

Information architecture, also called IA, involves the way a website is structured and how the content is organized. Designers and content strategists use visual tools like sitemaps, flowcharts and diagrams to structure content in a way that will make it accessible to users and easy to navigate. Organizing content up front is important as it forms your website’s foundation. Flawed information architecture can frustrate your visitors, cause missed opportunities and hurt your business’ bottom line. That’s why Red Ape Media approaches IA strategically in the early stages of website design, to create successful, scalable solutions. Learn about our Web Design & Development Services.