What is Search Engine Optimization (SEO)?

Given organic search accounts for a high percentage of all website visits, search engine optimization, also known as SEO, is extremely beneficial to almost any business. Simply put, SEO is the practice of increasing the quantity and quality of traffic to your website through search engines, such as Google. It’s a cost-effective marketing source that brings people who are interested in your products and services to your site, which generally translates to higher than usual conversion rates. There are many factors involved in getting high rankings and online presence, and Red Ape Media’s SEO specialists can guide and support you every step of the way.