What's the difference between branding and marketing?

Branding and marketing are intertwined, but different. Branding should both precede and underlie any marketing efforts. Branding is the look, feel and voice — the personality — of an organization, product, or service. Marketing, on the other hand, refers to the system, tactics and tools you utilize to deliver the message of your brand. These might include SEO, ads, social media campaigns, and so on. Many companies invest in expensive marketing campaigns, which fail or fall short because of poor branding. Red Ape Media will help ensure your branding and marketing are both set up for success. View our Branding & Graphic Design or Marketing Services.